Approach · Five stages · Evidence first
Decide with evidence,
then move quickly.
Marketing run at a distance fails for a predictable reason: the plan was built on assumptions nobody tested where the customers actually are. We put the testing first, and keep the stages short enough that you can stop after any one of them.
How a project runs
Each stage ends with something you can hold — a document, a set of live accounts, a report. Scope and price are agreed one stage at a time.
Brief
One call, about forty-five minutes. What you sell, who buys it today, which market you are aiming at next, and what a good outcome would look like twelve months from now. We follow up in writing with what we heard and what we think is missing.
Evidence
Competitor and pricing scans, channel checks, and structured feedback from the kind of buyer you are targeting. This is the stage where a plan gets corrected cheaply, before budget is committed to a direction that will not hold.
Plan
Positioning, channel mix, budget and the KPIs we will be measured against — with a clear recommendation to proceed, adjust or stop. If the evidence says stop, the report says stop.
Go live
Accounts, creative, tracking and approvals put in place, then campaigns go live. Early weeks are treated as calibration: spend is deliberately staged so the first learnings arrive before the bulk of the budget does.
Report
Monthly reporting written against the KPIs set in stage three, not against whichever metric happened to look good. Every report closes with what we are changing next month and why.
Three commitments
We will tell you to stop
Research that can only ever conclude "yes" is not research. If the evidence does not support the case, that is the finding we deliver, and it is worth more to you than the project we would have billed.
Rebuilt, not translated
Creative and messaging are rebuilt for the audience rather than translated into it. Copy in another language is written in that language, not passed through an original from somewhere else.
No unlicensed promises
We quote only within the three activities on our trade licence. Anything outside it we say so, and point you to a specialist instead of subcontracting it quietly.
What each side brings
Access and a decision-maker
Product detail, existing performance data if you have it, and one person on your side who can approve. Projects stall on approval chains far more often than on strategy.
A team used to the distance
Written plans, defined deliverables and scheduled reporting as standard, because every one of our engagements is run remotely. Nothing depends on being able to walk down the corridor.
One shared working day
Gulf Standard Time overlaps the Asian morning and the European afternoon. Questions raised from either direction are usually answered the same day rather than the next.
Start at stage one.
The brief call is free and does not commit you to anything beyond it. Send a short description of the situation and we will suggest a time.